If you win, you win. If you lose, you learn.

Reader,

Ever embarked on a plan with all the bells and whistles, only to watch it unfold differently than expected?

I recently did just that with a new workshop campaign (you might have seen all.the.emails), and the turnout was not what I hoped for.

But, here’s the silver lining – the lessons learned are golden.

Here’s the scoop:

I thought it would be amazing to host a live workshop where we all got together to create a month's worth of content in two hours.
I wrote a bajillion emails and social media posts.
And no one bought.

Full teardown here, if you want to watch the video/read the blog post: Lessons Learned from a campaign failure.

Flexibility is key. Marketing is an experiment; not every hypothesis proves correct.
Value remains unchanged. The number of sign-ups doesn’t define the worth of what we offer.
Adjust and pivot. Considering changes for the next round:
- Better title— there's no hook or promise in the phrase "manufacturing consistency"
- More comprehensive sales page— not just a checkout form
- Simpler emails— the design of my email templates is probably not the make-or-break for something like this, but it was the easiest thing, so I did that first
- Lower price point— maybe $99 will convert better than $199?

I'm already working on the next campaign, taking these insights into account.

And to the person who signed up last minute – your enthusiasm is a reminder of why I do what I do.

Let’s keep experimenting, learning, and growing together. Your support means everything.

Cheers to the journey ahead,

Kathleen

PS: If you have something you really want to learn, hit reply and tell me! I want to create things YOU want to use.