Hi Reader,

​Metricool (affiliate link), my social media scheduler of choice, recently analyzed over a million accounts and released a huge report: 2023 Social Media Networks Study: Trends for 2024.

I love this kind of report. Metricool has access to a lot of data, and since their app connects to all the different social media platforms out there, they don't have a real bias. Use whatever social media platform you want, but use Metricool, I would guess is their take.

Here are some top-level takeaways from the 2023 social media study:

1. Facebook’s Decline Continues. Engagement with Facebook posts is down across the board while Reels engagement is slightly up. Brands are posting a lot more Reels, but overall interaction on Facebook is decreasing.
2. Twitter Sees More Participation. Despite reduced reach/impressions on Twitter, engagements are up suggesting users interact more with the tweets they do see. Posting frequency increased for larger accounts.
3. LinkedIn Rewards Quality Over Quantity. Fewer LinkedIn posts got more likes, shares and comments in 2023. Smaller, niche accounts continue seeing strong engagement levels. Useful, shareable content wins.
4. Video Formats Are Still On The Rise. Instagram Stories, Reels, YouTube Shorts and live streams all saw significant gains. Short form video retains audiences better and builds connections through authenticity.
5. Accuracy Of Algorithms Improves. Decreased interactions alongside increased engagement rates across TikTok, Instagram and Facebook point to more precision in what content users see based on interests.

Read the whole report here: 2023 Social Media Networks Study: Trends for 2024.

The data informs my social media strategy for 2024 as follows:

• More videos
• More thoughtful content on LinkedIn (perhaps in the form of those videos!)
• More calls to action to allow people the opportunity to subscribe to my emails

What does it change for you?

​

Kathleen Celmins The Well-Paid Expert

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